Guest posting is one of the most popular ways of getting traffic to your blog. First of all you will receive traffic from the readers of the blog that you are guest posting on and you will get SEO traffic because in essence you are trading an article for a backlink. I already understood these benefits of backlinks, but I think that you will find that Eugene has a little further insight on the subject and this article is a worthwhile read.
Controversy? It works…
I’m sure that you have read countless posts about how guest posting on other blogs is a great source of self-promotion and traffic.
And it’s true, guest posting is a great tactic – just look at Danny Iny who has skyrocketed to internet stardom with guest posting as one of his main marketing methods.
But this isn’t going to be a general “you should be guest blogging” lesson.
A recent guest posting experience on Triberr-head-honcho Dino Dogan’s blog taught me the value of a controversial post.
I don’t mean controversial in terms of offending people. I mean controversial in terms of a divisive topic that will sure to spur a lot of back-and-forth discussion.
In this particular instance, I wrote a post criticizing the Occupy Wall Street movement. I knew that this was sure to get people on both sides of the argument chiming in to create a pretty good discussion.
After all was said and done, the post attracted 95 total comments (at the time of me writing this post) – good for fourth most in the history of Dino’s blog.
So how does this relate to self-promotion and traffic building?
It’s simple really, but something I didn’t realize until I experienced it myself…
Many bloggers display a list of most popular posts in their sidebar.
There are several benefits to this. You get some link juice to your individual posts, and it provides an extra navigation item for visitors to take a look at……
